Nearly two decades ago, when Communication Arts alum Scott Broetzmann founded Customer Care Measurement & Consulting, he launched a longitudinal study to track customer satisfaction with corporate complaint handling efforts. The study was branded the National Customer Rage Survey. The 2020 results were written up in the Wall Street Journal. Congratulations, Scott Broetzmann! Broetzmann completed …
Dear Communication Arts community, We write with sadness and outrage. Like many of you, we are deeply affected by the events of the last few weeks. The deaths of Ahmaud Arbery, Breonna Taylor, George Floyd, and Tony McDade are horrifying, as is the long history of oppression and violence that created the conditions under which …
Sara McKinnon was awarded the 2020-2021 Vilas Associate Award for a project titled Violent Rhetoric: Constructions of Mexico in US Media and Politics. Violent Rhetoric examines contemporary US discourses of violence in Mexico to question how violence is imagined, the material impacts of the discourse on daily life in the country, and what this image …
Lea Jacobs, Mae D. Huettig Professor of Communication Arts, specializes in the production practices and organizational structure of the American film industry and in the development of film styles and genres. Her research areas include the history of the American studio system, silent film, film melodrama, and the relationship between film style and technology. She …
Allison Prasch is the winner of the Center for the Humanities First Book Program Award for her manuscript “The Global Rhetorical Presidency: Cold War Rhetoric on the World Stage.” The program supports tenure-track, junior faculty in the humanities and interpretive social sciences with manuscripts that are near completion to turn solid and promising manuscripts into …
In teaching everything from large introductory courses to small graduate seminars, Professor Lori Lopez has earned high marks and glowing comments from students for her approach to controversial topics such as racism. As the creator and chair of her department’s Diversity and Equity Committee, she has added mini trainings to monthly department meetings, on topics …
Jeff Smith, professor of film, specializes in American film history. He has made important contributions to the study of the Hollywood Blacklist, music in film, and the psychological effects of the film soundtrack. Smith has written two books on American cinema and is coauthor of the 11th and 12th editions of Film Art: An Introduction. …
Congratulations to all our Spring 2020 Communication Arts graduates! On, Wisconsin!
The Spring 2020 Communication Arts Showcase is online! The showcase gives us a chance to highlight some of the great work that students created this semester. We are so impressed with everyone’s hard work under such difficult conditions. Stay safe, and On, Wisconsin!
Communication Arts Professor Allison Prasch, scholar of presidential rhetoric, was cited in a recent article from The Washington Post on President Trump’s press briefings: “Every president wants to defend their legacy,” says Allison Prasch, assistant professor of rhetoric, politics and culture at the University of Wisconsin at Madison. “But the way that Trump is portraying …