University of Wisconsin–Madison

Category: Faculty News

A word of advice: take it

When Green Bay played the Bears in the playoffs, were you rooting for the Packers so much that you were certain they would win? This tendency to believe our favorite teams and groups are more likely to win is called “wishful thinking bias.”

Researchers Provide Ways to Communicate About PFAS

The last several years have seen an increasing concern about the health effects of PFAS (per- and polyfluoroalkyl substances, or long-lasting “forever chemicals”) in consumer products and drinking water. As a persuasion and advice communication researcher, Communication Arts Professor Lyn van Swol became interested in applying her research to improve human health. In partnership with …

Between dreams and disillusionment: Multinational comparisons in venezuelan experiences of reception and integration in Denver, Colorado, USA

Over the last decade, socioeconomic collapse in Venezuela has provoked the largest displacement crisis in the Americas, sending millions across borders in search of stability and opportunities. This research investigated the experiences of twelve Venezuelan migrant families who recently arrived in Denver, Colorado—an emerging and understudied site of large-scale migrant reception.

Bringing Communication Arts Expertise to Campus-Wide Programs

In an era where disagreements often lead to division, Communication Arts is building space to practice having difficult conversations and deepen our understanding of others’ ideas as well as our own. This has made Communication Arts an important contributor to a new program championed by Chancellor Mnookin and Provost Zumbrunnen–the Wisconsin Exchange. In collaboration with …

How To: Wager Wisely

Sports betting can be fun and socially rewarding, but only if you do it safely. Communication Arts professor Jason Kido Lopez has four tips to help you keep from losing your shirt.

New Study Reveals Online PFAS Information from Public Sources Can Fall Short and Leave Public Without Enough Guidance

Herndon, VA, April 2, 2026 — Exposure to “forever chemicals,” per- and polyfluoroalkyl substances (PFAS), has been linked to serious health issues, like immune system damage, cancers, pregnancy complications and liver damage. A new study, published in Risk Analysis, finds that the websites people are visiting for PFAS information are leaving them without a lot …